Guest Speaker / Post 6

Today there is a guest speaker Mike Warburton, who is the brand manager of the San Diego Zoo Global. He talked about his experience about how to marketing the San Diego Zoo Global online. There are several ways for his to marketing online, such as Facebook and Twitter, Google keywords search, and posters about the San Diego Zoo Global. But the key point is let customers come to the home website.From Mike, "Your audience and goals must match".Young mums and kid around San Diego, Riverside , and Orange County is the main target for San Diego Zoo Global.The other tip for internet marketing is do it as soon as possible. The reason for that is when it come to March or April, the department always may running out of money. It is better to marketing from the start of the year. It is not only save your time but also get the discount for from ad network company.

Guest Speaker / Post 5

Last Thuesday we had a guest speaker whose name is Melonie. She is a social Media Director of an organization in San Diego.After heard her presentation I felt like I've learned a lot about social media.Social media are media for social interaction, using highly accessible and scalable communication techniques. Social media is the use of web-based and mobile technologies to turn communication into interactive dialogue.Also, we can use social media in our life to promote our product. For example, put our resume on Linkedln, twitter, online portfolio, blog are good ways to promote ourself. After most people read your resume they will contact you or your company.One of the key components in successful social media marketing implementation is building "social authority". Social authority is developed when an individual or organization establishes themselves as an "expert" in their given field or area, thereby becoming an influencer in that field or area.