Guest Speaker / Post 5

Last Thuesday we had a guest speaker whose name is Melonie. She is a social Media Director of an organization in San Diego.After heard her presentation I felt like I've learned a lot about social media.Social media are media for social interaction, using highly accessible and scalable communication techniques. Social media is the use of web-based and mobile technologies to turn communication into interactive dialogue.Also, we can use social media in our life to promote our product. For example, put our resume on Linkedln, twitter, online portfolio, blog are good ways to promote ourself. After most people read your resume they will contact you or your company.One of the key components in successful social media marketing implementation is building "social authority". Social authority is developed when an individual or organization establishes themselves as an "expert" in their given field or area, thereby becoming an influencer in that field or area.