Guest Speaker / Assignment 7 (Blog Post)

Last week there is a guest speaker named Callan Green who is Blog Manager in advertising and public relations agency and also the Social Media Account Executive at  Baily Gardiner. I have to say she is one of my favorite speakers in this class. She teaches us what social media could do and how you can use social media to help your client's company to improve their work. In class, she used one of her client Del Mar Racetrack as an example case. Number is the best evidence to show your clients that you did a good job or not. Facebook, Twitter, Foursquare, Hospice, and YouTube are the tools that you can use to spreading the news of your client's company. Also, reply to your fan's message could encourage more people follow you. Most importantly, give some free tickets to your fan once a while could get more people follow you. This case of Der Mar Racetrack makes me realize that social media is like a game, you could never predict the result. As long as you put more thought in it, you will get more as a return.